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Branding (Marketing) 1 Character merchandising 1 License agreements 1
Management 1 Mass media -- 1
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Configuring the field of character and entertainment licensing : the licensing expo and other sites of IP management
by Santo, Avi
“...Routledge studies in media and cultural industries...”
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Library
1 Shah Alam
Collection
1 Book
Item Category
1 EBOOK
Faculty
1 Communication, Visual Art & Computing, Faculty
Program
1 Media & Communication, Diploma
Call Number
1 H - Social Science
Author
1 Santo, Avi

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