Search Results - "Character merchandising"

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Character merchandising 2 Branding (Marketing) 1 License agreements 1

Management 1 Mass media -- 1

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Hello Kitty : the remarkable story of Sanrio and the billion dollar feline phenomenon

by Belson, Ken
Published 2004

Subjects: '; “...Character merchandising...”

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Configuring the field of character and entertainment licensing : the licensing expo and other sites of IP management

by Santo, Avi

Subjects: '; “...Character merchandising...”
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