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Showing 1 - 9 of 9 for search: '"Advertising media planning"', query time: 0.12s
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Advertising media A to Z : the definitive resource for media planning, buying, and research
by Surmanek, Jim
Published 2004
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Advertising and integrated brand promotion
by O'Guinn, Thomas C
Published 2009
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Kellogg on advertising & media : the Kellogg School of Management
Published 2008
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A practical guide to sales and selling in the media business
by De Bonis, Susan
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A practical guide to the media business
by De Bonis, Susan
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Advertising management in a digital environment : text and cases
by Kelley, Larry D
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Advertising media planning : a brand management approach
by Kelley, Larry D
Published 2008
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The effectiveness of using home shopping and mail order among student in Faculty of Industrial management (FIM)
by Nurhafiza Aniza Sani
Published 2009
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The media handbook : a complete guide to advertising media selection, planning, research, and buying
by Katz, Helen E
Published 2010
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Library
6 Shah Alam 3 Bestari Jaya
Collection
8 Book 1 Serials
Item Category
4 OPEN SHELF 3 EBOOK 1 PROJECT REPORT COLLECTION 1 REFERENCE
Faculty
4 Business & Accountancy, Faculty 3 Communication, Visual Art & Computing, Faculty
Program
2 Marketing, Degree 1 Business Management, Degree 1 Business Management, Diploma 1 Communication (Journalism), Degree 1 Media & Communication, Diploma
Call Number
9 H - Social Science
Author
2 De Bonis, Susan 2 Kelley, Larry D 1 Katz, Helen E 1 Nurhafiza Aniza Sani 1 O'Guinn, Thomas C 1 Surmanek, Jim
Year of Publication

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