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Service industries -- Marketing 16 Management 14

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The management of service operations

by Wright, J. Nevan
Published 2004

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Principles of services marketing

by Palmer, Adrian
Published 2005

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Services marketing in Asia : managing people, technology, and strategy

Published 2005

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Managing quality in the service sector

by Asher, Mike
Published 1996

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Essentials of services marketing

by Lovelock, Christopher
Published 2009

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Services marketing : integrating customer focus across the firm

by Zeithaml, Valarie A
Published 2000

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Design and management of service processes

by Ramaswamy, Rohit
Published 1996

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Marketing your services : for people who hate to sell

by Crandall, Rick
Published 2003

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Essentials of services marketing : concepts, strategies & cases

by Hoffman, K. Douglas
Published 2002

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Marketing a service for profit : a practical guide to key service marketing concepts

by Clarke, Greg
Published 2000

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Principles of service marketing and management

by Lovelock, Christopher
Published 2002

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Service management and marketing : customer management in service competition

by Gronroos, Christian
Published 2007

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Services marketing : an Asia-Pacific and Australian persspective

by Lovelock, Christopher
Published 2004

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Principles of services marketing

by Palmer, Adrian
Published 2001

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Service management : operations, strategy, and information technology

by Fitzsimmons, James A
Published 2000

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Competing in a service economy : how to create a competitive advantage through service development innovation

by Gustafsson, Anders
Published 2003

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Services marketing : texts and cases

by Nargundkar, Rajendra

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Service management : operations, strategy and information technology

by Fitzsimmons, James A
Published 1994

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Service management : operation, strategy, and information technology

by Fitzsimmons, James A
Published 2001

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Services marketing : integrating customer focus across the firm

by Zeithaml, Valarie A
Published 2009

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