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Product strategy for high-technology companies : accelerating your business to web speed

by McGrath, Michael
Published 2001

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What is branding?

by Healey, Matthew
Published 2008

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Creating breakthrough products : innovation from product planning to program approval

by Cagan, Jonathan
Published 2002

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Product management

by Lehmann, Donald R
Published 2002

[Re]inventing the brand : can top brands survive the new market realities?

by Kapferer, Jean-Noel
Published 2001

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Marketing decisions for new and mature products

by Hisrich, Robert D
Published 1991

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Classic failures in product marketing : marketing principles violations and how to avoid them

by Hendon, Donald W
Published 1989

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Business marketing strategy : concepts and applications

by Rangan, V. Kasturi
Published 1995

Brand management financial perspectives

Published 2007

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Corporate religion : building a strong company through personality and corporate soul

by Kunde, Jesper
Published 2000

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The ultimate book of business brands : insights from the world's 50 greatest brands

by Crainer, Stuart
Published 2003

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Product management

by Lehmann, Donald R
Published 1997

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Juicing the orange : how to turn creativity into a powerful business advantage

by Fallon, Pat
Published 2006

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Project management in new product development

by Barkley, Bruce T
Published 2008

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What is branding?

by Healey, Matthew
Published 2010

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Blender competitor comperison

by Mohd Rizal Aeni
Published 2009

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Product management & strategy

Published 2010

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Innovation management & new product development

by Trott, Paul
Published 2002

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Product management

by Lehmann, Donald R
Published 2005

Brands and brand management : critical perspectives on business and management

Published 2009