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Market segmentation New products 5 Marketing -- 2

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Customize the brand : make it more desirable and profitable

by Nilson, Torsten H
Published 2003

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Successful large account management : how to hold on to your most important customers and turn them into long-term assets

by Miller, Robert E
Published 2004

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Blue ocean strategy = strategi samudera biru : ciptakan ruang pasar tanpa pesaing dan biarkanompetisi tak lagi relevan

by Kim, W. Chan
Published 2005

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The long tail : why the future of business is selling less of more

by Anderson, Chris
Published 2006

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Blue ocean strategy : how to create uncontested market space and make the competition irrelevent

by Kim, W. Chan
Published 2005

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Why marketing to women doesn't work : using market segmentation to understand consumer needs

by Darroch, Jenny

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Market segmentation and the Shari'ah compliancy process in Islamic Banking Institutions (IBIs)

by Rusnah Muhamad
Published 2011

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Blue ocean strategy : how to create uncontested market space and make the competition irrelevant

by Kim, W. Chan

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Blue ocean shift : beyond competing : beyond competing : proven steps to inspire confidence and seize new growth

by Kim, W. Chan

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Blue ocean strategy : how to create uncontested market space and make the competition irrelevant

by Kim, W. Chan