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License agreements Acquisition of electronic information resources 1 Branding (Marketing) 1

Character merchandising 1 Joint ventures 1 Libraries and electronic publishing 1

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Joint ventures and corporate partnership : a step-by-step guide to forming strategic business alliances

by Lindsey, Jennifer
Published 1992

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Negotiating licences for digital resources

by Durrant, Fiona
Published 2006

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Configuring the field of character and entertainment licensing : the licensing expo and other sites of IP management

by Santo, Avi

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