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Database marketing Consumer profiling 1 Customer loyalty programs 1

Telemarketing 1

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Strategic electronic marketing : managing e-business 2e

by Kleindl, Brad Alan
Published 2002

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The customer loyalty solution : what works (and what doesn't) in customer loyalty programs

by Hughes, Arthur Middleton
Published 2003

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Database marketing : analyzing and managing customers

by Blattberg, Robert C

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