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Advertising media planning : a brand management approach

by Kelley, Larry D
Published 2008

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The effectiveness of using home shopping and mail order among student in Faculty of Industrial management (FIM)

by Nurhafiza Aniza Sani
Published 2009

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Advertising media A to Z : the definitive resource for media planning, buying, and research

by Surmanek, Jim
Published 2004

Advertising and integrated brand promotion

by O'Guinn, Thomas C
Published 2009

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The media handbook : a complete guide to advertising media selection, planning, research, and buying

by Katz, Helen E
Published 2010

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Kellogg on advertising & media : the Kellogg School of Management

Published 2008

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A practical guide to sales and selling in the media business

by De Bonis, Susan

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A practical guide to the media business

by De Bonis, Susan

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Advertising management in a digital environment : text and cases

by Kelley, Larry D

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