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Dictionary of marketing and advertising
by Farrah, Joseph
Published 1998
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22 irrefutable laws of advertising : and when to voilate them
by Newman, Michael
Published 2006
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Ogilvy on advertising
by Ogilvy, David
Published 1983
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Creative advertising : ideas and techniques from the world's best campaigns
by Pricken, Mario
Published 2002
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Design secrets : advertising : advertising : 50 real-life project uncovered
by Hickey, Lisa
Published 2002
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Public relations kit for dummies
by Yaverbaum, Eric
Published 2001
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Decoding advertisements : ideology and meaning in advertising
by Williamson, Judith
Published 2002
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Advertising is dead : long live advertising!
by Himpe, Tom
Published 2006
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Sales strategy and design.
Published 2005
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Periklanan sezaman
by Bovee, Courtland L
Published 2002
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The consumerist manifesto : advertising in postmodern times
by Davidson, Martin P
Published 1992
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Marketing communications : a European perspective
by Pelsmacker, Patrick De
Published 2004
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Kiss & sell : writing for advertising
by Sawyer, Robert
Published 2006
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Advertising and promotion : an integrated marketing communications perspective
by Belch, George E
Published 2004
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1001 advertising tips
by Dupont, Luc
Published 2006
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Ads to icons : how advertising succeeds in a multimedia age
by Springer, Paul
Published 2007
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Contemporary advertising
by Arens, William F
Published 2009
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Stunning advertising
by Camara, Eva Minguet
Published 2008
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Advertising and promotion : an integrated marketing communications perspective
by Belch, George E
Published 2008
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The implementation of integrated marketing communication at Redha Resources Sdn Bhd
by Muhammad Khuzaifah Abdul Rahman
Published 2007
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Suggested Topics: Advertising
Library
50 Shah Alam 43 Bestari Jaya
Collection
87 Book 4 Serials 2 AV Collection
Item Category
74 OPEN SHELF 14 EBOOK 4 PROJECT REPORT COLLECTION 2 REFERENCE
Faculty
57 Communication, Visual Art & Computing, Faculty 27 Business & Accountancy, Faculty 3 Centre for Graduate Studies 1 Selangor Business School
Program
7 Digital Graphic Design, Diploma 6 Communication (Corporate Communication), Degree 6 Digital Graphic Design, Degree 6 Marketing, Degree 2 Media & Communication, Diploma 2 Photographic Technology, Diploma more ... 1 Arts Creative Photography Technology, Degree 1 Business Administration, Master 1 Business Management, Degree 1 Business Management, Diploma 1 Strategic Communication and Digital Design, Master less ...
Call Number
92 H - Social Science 1 N - Fine Arts
Author
4 Belch, George E 4 Fearn-Banks, Kathleen 3 Barry, Pete 3 Bovee, Courtland L 3 Clow, Kenneth E. 3 Ogilvy, David more ... 3 Wells, William 2 Arens, William F 2 Burtenshaw, Ken 2 Clow, Kenneth E 2 Landa, Robin 2 O'Guinn, Thomas C 2 Pelsmacker, Patrick De 2 Pricken, Mario 2 Shimp, Terence A 1 Aitchison, Jim 1 Arrington, Tracy 1 Auletta, Ken 1 Blythe, Jim 1 Brooks, Pamela 1 Camara, Eva Minguet 1 Caples, John 1 Davidson, Martin P 1 Dupont, Luc 1 Egan, John 1 Engel, James F 1 Farrah, Joseph 1 Hahn, Fred E 1 Hickey, Lisa 1 Himpe, Tom less ...
Year of Publication

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