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Collection: Book
Faculty: Business & Accountancy, Faculty
Suggested Topics: Marketing
Library
Collection
Item Category
Faculty
Program
Call Number
Author
13
Kotler, Philip
7
Armstrong, Gary
5
Blythe, Jim
4
Kerin, Roger A
4
Lamb, Charles W
3
Dwyer, F. Robert
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3
Kurtz, David L
3
McDaniel, Carl
3
Yusniza Kamarulzaman
3
Zeithaml, Valarie A
2
Andreasen, Alan R
2
Boone, Louis E
2
Forsyth, Patrick
2
Hoffman, K. Douglas
2
Lancaster, Geoff
2
Lovelock, Christopher
2
Palmer, Adrian
2
Perreault, William D
2
Pride, William M
1
Adams, Thomas J
1
Adcock, Dennis
1
Alder, Harry
1
Allen, Kathleen R
1
Ambrose, Scott
1
Baines, Paul
1
Baker, Susan
1
Barnes, John
1
Bird, Drayton
1
Boon, Louis E
1
Bosworth, Michael T
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Year of Publication