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Call Number: H - Social Science
Faculty: Business & Accountancy, Faculty
Suggested Topics: Marketing research
Library
Collection
Item Category
Program
Call Number
Author
6
Malhotra, Naresh K
4
Churchill, Gilbert A
4
McDaniel, Carl
3
Burns, Alvin C
3
Hair, Joseph F
3
Zikmund, William G
more ...
2
Aaker, David A
2
Blackwell, Roger D
2
Proctor, Tony
1
Birn, Robin J
1
Blankenship, Albert Breneman
1
Block, Martin P
1
Cagan, Jonathan
1
Callingham, Martin
1
Davis, John
1
Farris, Paul W
1
Hague, Paul
1
Jeffery, Mark
1
John, C. Frederic
1
Malhotra, Naresh K.
1
Mariampolski, Hy
1
Monster, Robert W
1
Mooi, Erik
1
Parasuraman, A
1
Putit, Lennora
1
Rajagopal
1
Tull, Donald S
1
Voon, Boo Ho
1
Wilson, Alan
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Year of Publication