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Advertising Communication in marketing 11 Management 7
Marketing 5 Crisis management 4 Public relations -- 4
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Sales promotion 4 Advertising campaigns 3 Advertising copy 2
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Integrated advertising, promotion, and marketing communications
by Clow, Kenneth E
Published 2002
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Advertising : principles & practice
by Wells, William
Published 2003
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Folding patterns for display & publicity.
Published 2002
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The one show : advertising's best print, design, radio, television and innovative media.
Published 2007
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The potential and effectiveness internet advertising in Klang Valley
by Mazlita Awang
Published 2005
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Strategi mempromosikan Secret Recipe di Seksyen 9 Shah
by Nor Farazila Mohd Idrus
Published 2004
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An investigation on consumer's purchasing decision towards fast food
by Tan Lay Kean
Published 2004
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200 best ad photographers worldwide
Published 2006
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Advertising : principles & practice
by Wells, William
Published 2006
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Graphics advertising 2007 annual 2007.
Published 2007
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Sale annoucement graphics.
Published 2006
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How 16 Singapore advertising hotshots create their ideas
Published 2006
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Advertising, promotion, and supplemental aspects of integrated marketing communications
by Shimp, Terence A
Published 1997
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Advertising
by Jefkins, Frank
Published 2000
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Advertising : principles & practice
by Wells, William
Published 2006
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Contemporary advertising
by Bovee, Courtland L
Published 1992
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Promotional strategy : managing the marketing communications process
by Engel, James F
Published 1991
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Marketing communications : a European perspective
by Pelsmacker, Patrick De
Published 2007
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Writing advertising copy : how to write winning copy that boosts response rates and gets results
by Brooks, Pamela
Published 2002
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Concise encyclopedia of advertising
by Clow, Kenneth E.
Published 2005
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Library: Shah Alam Suggested Topics: Advertising
Library
Shah Alam
Collection
47 Book 3 Serials 2 AV Collection
Item Category
35 OPEN SHELF 14 EBOOK 3 PROJECT REPORT COLLECTION 1 REFERENCE
Faculty
26 Communication, Visual Art & Computing, Faculty 22 Business & Accountancy, Faculty 3 Centre for Graduate Studies
Program
7 Marketing, Degree 6 Digital Graphic Design, Degree 6 Digital Graphic Design, Diploma 5 Communication (Corporate Communication), Degree 1 Arts Creative Photography Technology, Degree 1 Business Management, Degree more ... 1 Business Management, Diploma 1 Media & Communication, Diploma 1 Photographic Technology, Diploma 1 Strategic Communication and Digital Design, Master less ...
Call Number
51 H - Social Science 1 N - Fine Arts
Author
4 Fearn-Banks, Kathleen 3 Clow, Kenneth E. 3 Wells, William 2 Arens, William F 2 Barry, Pete 2 Bovee, Courtland L more ... 2 Clow, Kenneth E 2 Landa, Robin 1 Aitchison, Jim 1 Belch, George E 1 Blythe, Jim 1 Brooks, Pamela 1 Burtenshaw, Ken 1 Egan, John 1 Engel, James F 1 Jefkins, Frank 1 Kayode, Olujimi 1 Li, Cong 1 Mazlita Awang 1 Mohd Rozani Pawan Chek 1 Moriarty, Sandra 1 Nor Farazila Mohd Idrus 1 O'Guinn, Thomas C 1 Pelsmacker, Patrick De 1 Pricken, Mario 1 Shimp, Terence A 1 Smith, PR 1 Tan Lay Kean 1 Young, Miles less ...
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