Marketing

Other Authors: Kerin, Roger A.
Edition: Seventh edition.
Subjects:
LEADER 00695cam a2200217 7i4500
001 0000085553
005 20250311090000.0
020 |a 0071151222  
090 0 0 |a HF5415   |b M37 2003 
245 1 0 |a Marketing   |c Roger A. Kerin [and three others]. 
250 |a Seventh edition. 
264 |a New York:   |b Mc-Graw Hill,   |c 2003. 
300 |a xliii, 741 pages:   |b colour, illustration;   |c 27 cm. 
336 |a text  |2 rdacontent 
337 |a unmediated  |2 rdamedia 
338 |a volume  |2 rdacarrier 
504 |a Includes bibliographical references and index 
650 0 |a Marketing  
700 1 |a Kerin, Roger A.  
997 |a Business & Accountancy, Faculty 
999 |a 0000061833  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam