Marketing management : an asian perspective

Main Author: Kotler, Philip
Other Authors: Swee, Hoon Ang, Siew, Meng Leong, Chin, Tiong Tan
Edition: Third edition.
Subjects:
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020 |a 9812445676  
090 0 0 |a HF5415.13   |b K68 2004 
100 1 |a Kotler, Philip  
245 1 0 |a Marketing management :   |b an asian perspective   |c Philip Kotler [and three others]. 
250 |a Third edition. 
264 |a Jurong, Singapore:   |b Prentice Hall,   |c 2004. 
300 |a 1 volume, 187 pages:   |b illustrations;   |c 30 cm. 
336 |a text  |2 rdacontent 
337 |a unmediated  |2 rdamedia 
338 |a volume  |2 rdacarrier 
650 0 |a Marketing --   |x Management --   |z Asia  
650 0 |a Marketing --   |x Management  
650 0 |a Marketing  
700 3 |a Swee, Hoon Ang  
700 3 |a Siew, Meng Leong  
700 3 |a Chin, Tiong Tan  
997 |a Business & Accountancy, Faculty 
999 |a 0000061860  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam