Marketing planning & strategy : casebook

Main Author: Jain, Subhash C
Edition: Sixth edition.
Subjects:
LEADER 00703cam a2200205 7i4500
001 0000085502
005 20250317090000.0
020 |a 0324062621 (paperback)  
090 0 0 |a HF5415.13   |b .J73 2001 
100 1 |a Jain, Subhash C  
245 1 0 |a Marketing planning & strategy :   |b casebook   |c Subhash C. Jain. 
250 |a Sixth edition. 
264 |a Australia:   |b South-Western College Publishing,   |c c2001. 
300 |a 363 pages:   |b illustrations;   |c 23 cm. 
336 |a text  |2 rdacontent 
337 |a unmediated  |2 rdamedia 
504 |a Includes bibliographical references 
650 0 |a Marketing --   |x Management  
997 |a Business & Accountancy, Faculty 
999 |a 0000069256  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam