Principles of marketing
| Main Author: | Kotler, Philip |
|---|---|
| Other Authors: | Gary Armstrong |
| Edition: | Thirteenth edition. |
| Subjects: |
| Physical Description: |
1 volume, 127 pages: colours, illustrations; 28 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9780137006694 0137006691 |