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| LEADER |
00814cam a2200229 7i4500 |
| 001 |
0000085496 |
| 005 |
20250310090000.0 |
| 020 |
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|a 9781259010903
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| 090 |
0 |
0 |
|a HF5415.13
|b W35 2014
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| 100 |
1 |
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|a Walker, Jr., Orville C
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| 245 |
1 |
0 |
|a Marketing strategy :
|b a decision-focused approach
|c Orville C. Walker, Jr., John W. Mullins.
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| 250 |
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|a Eight edition.
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| 264 |
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|a New York:
|b McGraw-Hill/Irwin,
|c 2014.
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| 300 |
|
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|a xvi, 368 pages:
|b colours, illustrations;
|c 26 cm.
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| 336 |
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|a text
|2 rdacontent
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| 337 |
|
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|a unmediated
|2 rdamedia
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| 338 |
|
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|a volume
|2 rdacarrier
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| 504 |
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|a Includes bibliographical references and index
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| 650 |
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0 |
|a Marketing --
|x Management
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| 700 |
1 |
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|a Mullins, John W.
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| 997 |
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|a Business & Accountancy, Faculty
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| 999 |
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|a 0000061805
|b BOK
|c JUNIOR REFERENCE
|e 1st Floor, Shah Alam
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