Marketing strategy : a decision-focused approach
| Main Author: | Walker, Jr., Orville C |
|---|---|
| Other Authors: | Mullins, John W. |
| Edition: | Eight edition. |
| Subjects: |
| Physical Description: |
xvi, 368 pages: colours, illustrations; 26 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9781259010903 |