APA Citation

Walker, J., & Mullins, J. W. Marketing strategy: A decision-focused approach (Eight edition.).

Chicago Style Citation

Walker, Jr., and John W. Mullins. Marketing Strategy: A Decision-focused Approach. Eight edition.

MLA Citation

Walker, Jr., and John W. Mullins. Marketing Strategy: A Decision-focused Approach. Eight edition.

Warning: These citations may not always be 100% accurate.