|
|
|
|
| LEADER |
00953cam a2200265 7i4500 |
| 001 |
0000085463 |
| 005 |
20250306090000.0 |
| 020 |
|
|
|a 0071244964
|
| 090 |
0 |
0 |
|a HD9980.5
|b Z45 2006
|
| 100 |
1 |
|
|a Zeithaml, Valarie A
|
| 245 |
1 |
0 |
|a Services marketing :
|b integrating customer focus across the firm
|c Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.
|
| 250 |
|
|
|a Fourth edition.
|
| 264 |
|
|
|a Boston, United States:
|b McGraw-Hill/Irwin,
|c c2006.
|
| 300 |
|
|
|a xxvii, 708 pages:
|b colours, illustrations;
|c 26 cm.
|
| 336 |
|
|
|a text
|2 rdacontent
|
| 337 |
|
|
|a unmediated
|2 rdamedia
|
| 338 |
|
|
|a volume
|2 rdacarrier
|
| 504 |
|
|
|a Includes bibliographical references and index
|
| 650 |
|
0 |
|a Service industries --
|x Marketing
|
| 650 |
|
0 |
|a Customer services
|
| 650 |
|
0 |
|a Marketing
|
| 700 |
1 |
|
|a Bitner, Mary Jo
|
| 700 |
1 |
|
|a Gremler, Dwayne D.
|
| 997 |
|
|
|a Business & Accountancy, Faculty
|
| 999 |
|
|
|a 0000063923
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
|
