Services marketing : integrating customer focus across the firm
| Main Author: | Zeithaml, Valarie A |
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| Other Authors: | Bitner, Mary Jo, Gremler, Dwayne D. |
| Edition: | Fourth edition. |
| Subjects: |
| Physical Description: |
xxvii, 708 pages: colours, illustrations; 26 cm. |
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| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0071244964 |