APA Citation

Zeithaml, V. A., Bitner, M. J., & Gremler, D. D. Services marketing: Integrating customer focus across the firm (Fourth edition.).

Chicago Style Citation

Zeithaml, Valarie A., Mary Jo Bitner, and Dwayne D. Gremler. Services Marketing: Integrating Customer Focus Across the Firm. Fourth edition.

MLA Citation

Zeithaml, Valarie A., Mary Jo Bitner, and Dwayne D. Gremler. Services Marketing: Integrating Customer Focus Across the Firm. Fourth edition.

Warning: These citations may not always be 100% accurate.