Services management and marketing : studies in Malaysia

Other Authors: Aliah Hanim Mohd. Salleh, Ahmad Azmi Mohd. Ariffin, June, M. L. Poon, Aini Aman
Subjects:
LEADER 00958cam a2200241 7i4500
001 0000085453
005 20250311090000.0
020 |a 9789834480035 (paperback)  
090 0 0 |a HD9980.5   |b .S48 2009 
245 0 0 |a Services management and marketing :   |b studies in Malaysia   |c editors Aliah Hanim Mohd. Salleh [and three others]. 
264 |a Bangi, Selangor:   |b Graduate School of Business, Universiti Kebangsaan Malaysia,   |c 2009. 
300 |a xxxvii, 365 pages:   |b illustrations;   |c 24 cm. 
336 |a text  |2 rdacontent 
337 |a unmediated  |2 rdamedia 
338 |a volume  |2 rdacarrier 
504 |a Includes bibliographical references and index 
650 0 |a Service industries --   |x Marketing --   |x Research --   |z Malaysia  
700 0 |a Aliah Hanim Mohd. Salleh  
700 0 |a Ahmad Azmi Mohd. Ariffin  
700 3 |a June, M. L. Poon  
700 0 |a Aini Aman  
997 |a Business & Accountancy, Faculty 
999 |a 0000061760  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam