Services management and marketing : studies in Malaysia
| Other Authors: | Aliah Hanim Mohd. Salleh, Ahmad Azmi Mohd. Ariffin, June, M. L. Poon, Aini Aman |
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| Subjects: |
| Physical Description: |
xxxvii, 365 pages: illustrations; 24 cm. |
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| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9789834480035 (paperback) |