Consumer behavior : building marketing strategy
by: Hawkins, Del I
Published: (1998)
Consumer behavior : building marketing strategy
| Main Author: | Hawkins, Del I |
|---|---|
| Other Authors: | Best, Roger J., Coney, Kenneth A. |
| Edition: | Ninth edition. |
| Series: |
McGraw-Hill/Irwin series in marketing
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| Subjects: |