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01041cam a2200277 7i4500 |
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|a 0071214690 (alkaline paper)
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| 090 |
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|a HF5415.33.U6
|b H33 2004
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| 100 |
1 |
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|a Hawkins, Del I
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| 245 |
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|a Consumer behavior :
|b building marketing strategy
|c Del I. Hawkins, Roger J. Best, Kenneth A. Coney.
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| 250 |
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|a Ninth edition.
|
| 264 |
|
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|a Boston, United States:
|b McGraw-Hill/Irwin,
|c 2004.
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| 300 |
|
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|a xxvi, 790 pages:
|b colours, illustrations;
|c 25 cm.
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| 336 |
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|a text
|2 rdacontent
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| 337 |
|
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|a unmediated
|2 rdamedia
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| 338 |
|
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|a volume
|2 rdacarrier
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| 490 |
1 |
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|a McGraw-Hill/Irwin series in marketing
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| 504 |
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|a Includes bibliographical references and index
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| 650 |
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0 |
|a Market surveys --
|z United States
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| 650 |
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0 |
|a Consumer behavior --
|z United States
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| 650 |
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0 |
|a Consumer behavior --
|z United States
|
| 700 |
1 |
|
|a Best, Roger J.
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| 700 |
1 |
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|a Coney, Kenneth A.
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| 997 |
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|a Business & Accountancy, Faculty
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| 999 |
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|a 0000061680
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
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