Consumer behavior : building marketing strategy
| Main Author: | Hawkins, Del I |
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| Other Authors: | Best, Roger J., Coney, Kenneth A. |
| Edition: | Ninth edition. |
| Series: |
McGraw-Hill/Irwin series in marketing
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| Subjects: |
| Physical Description: |
xxvi, 790 pages: colours, illustrations; 25 cm. |
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| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0071214690 (alkaline paper) |