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| LEADER |
00718cam a2200229 7i4500 |
| 001 |
0000085447 |
| 005 |
20250306090000.0 |
| 020 |
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|a 0071116087 (paperback)
|
| 090 |
0 |
0 |
|a HF5415
|b .M37 2006
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| 100 |
1 |
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|a Kerin, Roger A.
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| 245 |
1 |
0 |
|a Marketing
|c Roger A. Kerin [and three others].
|
| 250 |
|
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|a Eighth edition.
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| 264 |
|
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|a New York:
|b The McGraw-Hill Irwin,
|c 2006.
|
| 300 |
|
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|a xlvi, 733 pages:
|b colour, illustrations;
|c 28 cm.
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| 336 |
|
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|a text
|2 rdacontent
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| 337 |
|
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|a unmediated
|2 rdamedia
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| 338 |
|
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|a volume
|2 rdacarrier
|
| 500 |
|
|
|a Includes index
|
| 650 |
|
0 |
|a Marketing
|
| 700 |
1 |
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|a Kerin, Roger A.
|
| 997 |
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|a Business & Accountancy, Faculty
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| 999 |
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|a 0000061758
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
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