The relationship-based enterprise : powering business success through customer relationship management

Main Author: McKenzie, Ray
Corporate Author: DMR Consulting Center for Strategic Leadership
Other Authors: Schellenberg, Lynn
Subjects:
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020 |a 0070860815  
090 0 0 |a HF5415.5   |b .M63 2001 
100 1 |a McKenzie, Ray  
245 1 4 |a The relationship-based enterprise :   |b powering business success through customer relationship management   |c Ray McKenzie ; edited by Lynn Schellenberg. 
264 |a Toronto, Canada:   |b McGraw-Hill Ryerson,   |c 2001. 
300 |a xiv, 368 pages:   |b illustrations;   |c 24 cm. 
336 |a text  |2 rdacontent 
337 |a unmediated  |2 rdamedia 
338 |a volume  |2 rdacarrier 
504 |a Includes bibliographical references and index 
650 0 |a Customer relations  
700 1 |a Schellenberg, Lynn  
710 2 |a DMR Consulting Center for Strategic Leadership  
997 |a Business & Accountancy, Faculty 
999 |a 0000061635  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam