The relationship-based enterprise : powering business success through customer relationship management
| Main Author: | McKenzie, Ray |
|---|---|
| Corporate Author: | DMR Consulting Center for Strategic Leadership |
| Other Authors: | Schellenberg, Lynn |
| Subjects: |
| Physical Description: |
xiv, 368 pages: illustrations; 24 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0070860815 |