rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Strategic marketing
    sub title: creating competitive advantage
  name:
    name part: West, Douglas
    role:
      role term: creator
  name:
    name part: Ford, John
  name:
    name part: Ibrahim, Essam
  type of resource: text
  origin info:
    edition: Second edition.
    issuance: monographic
  physical description:
    extent: xxvi, 585 pages: colour, illustrations; 25 cm.
  note: Douglas West, John Ford and Essam Ibrahim.
  note: Includes bibliographical references and index
  subject:
    topic: Marketing --
    topic: Decision making
  subject:
    topic: Marketing --
    topic: Management
  identifier: 9780199556601 (paperback)
  record info:
    record change date: 20250311090000.0
    record identifier: 0000085443