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| LEADER |
00898cam a2200253 7i4500 |
| 001 |
0000085443 |
| 005 |
20250311090000.0 |
| 020 |
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|a 9780199556601 (paperback)
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| 090 |
0 |
0 |
|a HF5415.135
|b .W58 2010
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| 100 |
1 |
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|a West, Douglas
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| 245 |
1 |
0 |
|a Strategic marketing :
|b creating competitive advantage
|c Douglas West, John Ford and Essam Ibrahim.
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| 250 |
|
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|a Second edition.
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| 264 |
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|a Oxford:
|b Oxford University Press,
|c 2010.
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| 300 |
|
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|a xxvi, 585 pages:
|b colour, illustrations;
|c 25 cm.
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| 336 |
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|a text
|2 rdacontent
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| 337 |
|
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|a unmediated
|2 rdamedia
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| 338 |
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|a volume
|2 rdacarrier
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| 504 |
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|a Includes bibliographical references and index
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| 650 |
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0 |
|a Marketing --
|x Decision making
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| 650 |
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0 |
|a Marketing --
|x Management
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| 700 |
1 |
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|a Ford, John
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| 700 |
1 |
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|a Ibrahim, Essam
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| 997 |
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|a Business & Accountancy, Faculty
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| 999 |
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|a 0000061743
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
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