Strategic marketing : creating competitive advantage
| Main Author: | West, Douglas |
|---|---|
| Other Authors: | Ford, John, Ibrahim, Essam |
| Edition: | Second edition. |
| Subjects: |
| Physical Description: |
xxvi, 585 pages: colour, illustrations; 25 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9780199556601 (paperback) |