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| LEADER |
00732cam a2200229 7i4500 |
| 001 |
0000085440 |
| 005 |
20250305090000.0 |
| 020 |
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|a 9781285170435
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| 020 |
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|a 1285170431
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| 090 |
0 |
0 |
|a HF5415.13
|b F47 2014
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| 100 |
1 |
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|a Ferrell, O.C
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| 245 |
1 |
0 |
|a Marketing strategy :
|b text andf cases
|c O.C. Ferrell, Michael D. Hartline.
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| 264 |
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|a Sixth edition.
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| 300 |
|
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|a xxvi, 587 pages:
|b illustrations;
|c 25 cm..
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| 336 |
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|a text
|2 rdacontent
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| 337 |
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|a unmediated
|2 rdamedia
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| 338 |
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|a volume
|2 rdacarrier
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| 504 |
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|a Includes appendix and index
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| 650 |
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0 |
|a Marketing --
|x Management
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| 700 |
0 |
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|a Hartline, Michael D.
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| 997 |
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|a Business & Accountancy, Faculty
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| 999 |
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|a 0000061717
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
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