Marketing strategy : text andf cases
| Main Author: | Ferrell, O.C |
|---|---|
| Other Authors: | Hartline, Michael D. |
| Subjects: |
| Physical Description: |
xxvi, 587 pages: illustrations; 25 cm.. |
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| Bibliography: |
Includes appendix and index |
| ISBN: |
9781285170435 1285170431 |