Marketing strategy : text and cases
| Main Author: | Ferrell, O. C |
|---|---|
| Other Authors: | Hartline, Michael D. |
| Edition: | Sixth edition. |
| Subjects: |
| Physical Description: |
xxvi, 587 pages: illustrations; 25 cm. |
|---|---|
| ISBN: |
1285170431 (paperback) 9781285170435 (paperback) |