Business marketing management : B2B

Main Author: Hutt, Michael D
Other Authors: Speh, Thomas W., Hoffman K. Douglas
Edition: Thirteenth edition.
Subjects:
LEADER 00850cam a2200253 7i4500
001 0000085414
005 20250305090000.0
020 |a 9780357718230 (paperback)  
020 |a 0357718232 (paperback)  
090 0 0 |a HF5415.13   |b .H88 2024 
100 1 |a Hutt, Michael D  
245 1 0 |a Business marketing management :   |b B2B   |c Michael D. Hutt, Thomas W. Speh, K. Douglas Hoffman. 
250 |a Thirteenth edition. 
264 |a Boston, MA:   |b Cengage,   |c 2024. 
300 |a xiii, 412 pages:   |b colour illustrations;   |c 28 cm. 
336 |a text  |2 rdacontent 
337 |a unmediated  |2 rdamedia 
338 |a volume  |2 rdacarrier 
650 0 |a Marketing  
700 1 |a Speh, Thomas W.  
700 1 |a Hoffman K. Douglas  
997 |a Business & Accountancy, Faculty 
999 |a 0000071981  |b BOK  |c OPEN SHELF  |e SHAH ALAM 
999 |a 0000071982  |b BOK  |c OPEN SHELF  |e SHAH ALAM