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| LEADER |
00662cam a2200205 7i4500 |
| 001 |
0000083273 |
| 005 |
20240821090000.0 |
| 020 |
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|a 0470805064 (paperback)
|
| 090 |
0 |
0 |
|a HF5415.13
|b .A25 2001
|
| 100 |
1 |
|
|a Aaker, David A
|e author
|
| 245 |
1 |
0 |
|a Strategic market management
|c David A. Aaker, Michael K. Mills.
|
| 264 |
|
|
|a Sydney:
|b Wiley,
|c 2001.
|
| 300 |
|
|
|a xx, 411 pages:
|b colour illustrations;
|c 23 cm.
|
| 336 |
|
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|a text
|2 rdacontent
|
| 337 |
|
|
|a unmediated
|2 rdamedia
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| 338 |
|
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|a volume
|2 rdacarrier
|
| 500 |
|
|
|a Includes index
|
| 650 |
|
0 |
|a Marketing --
|x Management
|
| 700 |
1 |
|
|a Mills, Michael K
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| 999 |
|
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|a 0000071386
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
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