B2B digital marketing strategy : how to use new frameworks and models to achieve growth

Main Author: Hall, Simon
Subjects:
Online Access: http://library.unisel.edu.my/web/guest/mylibrary
LEADER 01166cam a2200301 7i4500
001 0000083009
005 20240726090000.0
020 |a 9781789662559 (electronic book)  
090 0 0 |a HF5415.1265   |b .H86 2020 
100 1 |a Hall, Simon  
245 1 0 |a B2B digital marketing strategy :   |b how to use new frameworks and models to achieve growth   |c Simon Hall. 
264 |a London:   |b Kogan Page,   |c 2020. 
300 |a 1 online resource (xvi, 334 pages):   |b illustrations, text file, PDF. 
336 |a text  |2 rdacontent 
337 |a computer  |2 rdamedia 
338 |a online resource  |2 rdacarrier 
650 0 |a Data transmission systems  
650 0 |a Internet marketing  
650 0 |a Social media --   |x Marketing  
650 0 |a Internet advertising  
655 0 |a Electronic books 
856 4 2 |u http://library.unisel.edu.my/web/guest/mylibrary 
997 |a Business & Accountancy, Faculty 
997 |a Centre for Graduate Studies 
997 |a Communication, Visual Art & Computing, Faculty  |b Communication, Department 
998 |a Marketing, Degree 
998 |a Strategic Communication and Digital Design, Master 
999 |a EBO0023341  |b EBOOK  |c EBOOK  |e Electronic resources