Integrated advertising, promotion, and marketing communications
by: Clow, Kenneth E
Published: (2002)
Marketing communications : integrating online and offline, customer engagement and digital technologies
Main Author: | Smith, PR |
---|---|
Other Authors: | Zook, Ze |
Edition: | Eighth edition. |
Subjects: | |
Online Access: |
http://library.unisel.edu.my/web/guest/mylibrary |
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