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| LEADER |
01049cam a2200277 7i4500 |
| 001 |
0000083000 |
| 005 |
20240726090000.0 |
| 020 |
|
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|a 9781399611726 (electronic book)
|
| 090 |
0 |
0 |
|a HF5415.123
|b .S295 2024
|
| 100 |
1 |
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|a Smith, PR
|
| 245 |
1 |
0 |
|a Marketing communications :
|b integrating online and offline, customer engagement and digital technologies
|c PR Smith and Ze Zook.
|
| 250 |
|
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|a Eighth edition.
|
| 264 |
|
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|a London:
|b Kogan Page Limited,
|c 2024.
|
| 300 |
|
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|a 1 online resource (xxiv, 736 pages):
|b colour illustrations, text file, PDF.
|
| 336 |
|
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|a text
|2 rdacontent
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| 337 |
|
|
|a unmediated
|2 rdamedia
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| 337 |
|
|
|a volume
|2 rdacarrier
|
| 650 |
|
0 |
|a Marketing
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| 650 |
|
0 |
|a Communication in marketing
|
| 650 |
|
0 |
|a Advertising
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| 655 |
|
0 |
|a Electronic books
|
| 700 |
1 |
|
|a Zook, Ze
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| 856 |
4 |
2 |
|u http://library.unisel.edu.my/web/guest/mylibrary
|
| 997 |
|
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|a Communication, Visual Art & Computing, Faculty
|b Communication, Department
|
| 998 |
|
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|a Media & Communication, Diploma
|
| 999 |
|
|
|a EBO0023331
|b EBOOK
|c EBOOK
|e Electronic resources
|