Marketing communications : integrating online and offline, customer engagement and digital technologies
| Main Author: | Smith, PR |
|---|---|
| Other Authors: | Zook, Ze |
| Edition: | Eighth edition. |
| Subjects: | |
| Online Access: |
http://library.unisel.edu.my/web/guest/mylibrary |
| Physical Description: |
1 online resource (xxiv, 736 pages): colour illustrations, text file, PDF. |
|---|---|
| ISBN: |
9781399611726 (electronic book) |