APA Citation

Smith, P., & Zook, Z. Marketing communications: Integrating online and offline, customer engagement and digital technologies (Eighth edition.).

Chicago Style Citation

Smith, PR, and Ze Zook. Marketing Communications: Integrating Online and Offline, Customer Engagement and Digital Technologies. Eighth edition.

MLA Citation

Smith, PR, and Ze Zook. Marketing Communications: Integrating Online and Offline, Customer Engagement and Digital Technologies. Eighth edition.

Warning: These citations may not always be 100% accurate.