APA Citation
Smith, P., & Zook, Z. Marketing communications: Integrating online and offline, customer engagement and digital technologies (Eighth edition.).
Chicago Style CitationSmith, PR, and Ze Zook. Marketing Communications: Integrating Online and Offline, Customer Engagement and Digital Technologies. Eighth edition.
MLA CitationSmith, PR, and Ze Zook. Marketing Communications: Integrating Online and Offline, Customer Engagement and Digital Technologies. Eighth edition.
Warning: These citations may not always be 100% accurate.