Social media marketing for business : scaling an untegrated social media strategy across your organization

Main Author: Jenkins, Andrew
Subjects:
LEADER 00904cam a2200241 7i4500
001 0000081842
005 20240315090000.0
020 |a 9781398603691 (paperback)  
090 0 0 |a HF5415   |b .J57 2022 
100 1 |a Jenkins, Andrew  
245 1 0 |a Social media marketing for business :   |b scaling an untegrated social media strategy across your organization   |c Andrew Jenkins. 
264 |a London:   |b Kogan Page,   |c 2022. 
300 |a xi, 236 pages;   |c 24 cm. 
336 |a text  |2 rdacontent 
337 |a unmediated  |2 rdamedia 
338 |a volume  |2 rdacarrier 
650 0 |a Social media  
650 0 |a Marketing --   |x Social aspects  
650 0 |a Internet marketing  
997 |a Communication, Visual Art & Computing, Faculty  |b Communication, Department 
997 |a Centre for Graduate Studies 
998 |a Strategic Communication and Digital Design, Master 
999 |a 0000071192  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam