Video game marketing : a student textbook
by: Zackariasson, Peter
The videogame industry does not exist : why we should think beyond commercial game production
Main Author: | Keogh, Brendan |
---|---|
Subjects: | |
Online Access: |
http://library.unisel.edu.my/web/guest/mylibrary |
Similar Items
-
Video game marketing : a student textbook
by: Zackariasson, Peter -
Digital games after climate change
by: Abraham, Benjamin -
Winning innovation : how innovation excellence propels an industry icon toward sustained prosperity
by: Majerus, Norbert -
Toy monster : the big, bad world of Mattel
by: Oppenheimer, Jerry
Published: (2009) -
A business history of the bicycle industry : shaping marketing practices
by: Mari, Carlo