Heritage sites and legends as new vectors for modern place marketing : exploring perspectives from Europe and Asia

Main Author: Martinez, Norberto Muniz, Prof. Dr
Series: AEI occasional paper; 14
Subjects:
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090 0 0 |a LG173   |b .M43 2014 
100 1 |a Martinez, Norberto Muniz,   |c Prof. Dr  
245 1 0 |a Heritage sites and legends as new vectors for modern place marketing :   |b exploring perspectives from Europe and Asia   |c Prof. Dr. Norberto Muniz Martinez. 
264 |a Kuala Lumpur:   |b Asia-Europe Institute, University of Malaya,   |c 2014. 
300 |a 14 pages;   |c 21 cm. 
336 |a text  |2 rdacontent 
337 |a unmediated  |2 rdamedia 
338 |a volume  |2 rdacarrier 
490 0 |a AEI occasional paper;   |v 14 
650 0 |a Heritage tourism --   |z Europe  
650 0 |a Heritage tourism --   |z Asia  
650 0 |a Historic sites --   |z Europe  
650 0 |a Historic sites --   |z Asia  
999 |a 0000070488  |b BOK  |c CONFERENCE  |e Ground Floor, Bestari Jaya 
999 |a 0000070489  |b BOK  |c CONFERENCE  |e Ground Floor, Bestari Jaya