|
|
|
|
| LEADER |
00883cam a2200241 7i4500 |
| 001 |
0000078507 |
| 005 |
20240327090000.0 |
| 008 |
230710 eng |
| 020 |
|
|
|a 0256198527
|
| 090 |
0 |
0 |
|a HF5415.13
|b .M34 1997
|
| 100 |
1 |
|
|a McCarthy, E. Jerome
|
| 245 |
1 |
0 |
|a Learning aid to accompany basic marketing :
|b a managerial approach
|c E. Jerome McCarthy, William D. Perreault, Jr, Robyn L. McGuiggan.
|
| 250 |
|
|
|a Second Australasian edition.
|
| 264 |
|
|
|a Sydney, Australia:
|b The McGraw Hill Companies,
|c 1997.
|
| 300 |
|
|
|a various paging;
|c 25 cm.
|
| 336 |
|
|
|a text
|2 rdacontent
|
| 337 |
|
|
|a unmediated
|2 rdamedia
|
| 338 |
|
|
|a volume
|2 rdacarrier
|
| 650 |
0 |
0 |
|a Marketing --
|x Management
|
| 700 |
1 |
|
|a Perreault, William D.
|
| 700 |
1 |
|
|a McGuiggan, Robyn L.
|
| 997 |
|
|
|a Business & Accountancy, Faculty
|
| 999 |
|
|
|a 0000070119
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
|
