Learning aid to accompany basic marketing : a managerial approach
| Main Author: | McCarthy, E. Jerome |
|---|---|
| Other Authors: | Perreault, William D., McGuiggan, Robyn L. |
| Language: | English |
| Edition: | Second Australasian edition. |
| Subjects: |
| Physical Description: |
various paging; 25 cm. |
|---|---|
| ISBN: |
0256198527 |