APA Citation

McCarthy, E. J., Perreault, W. D., & McGuiggan, R. L. Learning aid to accompany basic marketing: A managerial approach (Second Australasian edition.).

Chicago Style Citation

McCarthy, E. Jerome, William D. Perreault, and Robyn L. McGuiggan. Learning Aid to Accompany Basic Marketing: A Managerial Approach. Second Australasian edition.

MLA Citation

McCarthy, E. Jerome, William D. Perreault, and Robyn L. McGuiggan. Learning Aid to Accompany Basic Marketing: A Managerial Approach. Second Australasian edition.

Warning: These citations may not always be 100% accurate.